Low quality traffic can inflate your impressions bringing down your click through rate or eat away your advertising budget with hundreds of unwanted clicks. Below are several tips to improve your PPC traffic quality.
Identify Who Isn’t Your Customer
When trying to improve your traffic quality, the first step is to identify who isn’t your customer. If someone has little or no chance of becoming a customer you wish to filter them out.
Narrow Your List Of Broad Keywords
Broad keywords allow the SE to alter or replace your keywords with similar or relevant keywords utilised in a search query. This increases your exposure, but can dramatically lower your traffic quality if your ad is being displayed to people who aren’t potential customers. (more…)

Tags: Google Adwords, PPC, relevant keywords, traffic quality