Measuring and understanding your bounce rate is very essential, in particular with regards to salaried traffic roots like ppc.

Why is ppc bounce rate so essential?

1. Bounce rate is a measurement of how relevant your internet-site is. Whether or not your ppc traffic is bouncing it means that visitants aren’t finding your internet-site relevant. Unlike organic traffic, you are paying for those ppc visitants and therefore efficaciously wasting your media spend on traffic that doesn’t stick around long enough to convert.
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Tags: bounce, PPC, rate, Reducing