Posts Tagged ‘advertise’

Google AdWords Tips to create Ad

February 7th, 2009 by admin | No Comments | Filed in Google Adwords

Google AdWords is an ad serving platform that rates your ads and campaigns using a branded algorithm. Below are several AdWords tips to avoid a penalty when your ads are manually reviewed.
Offensive Language
Regardless of the form of advertising your business uses, you always require to capture attention. You wish to stand out, draw interest and be remembered. It isn’t surprising that several advertisers will try to use a shock factor by inserting offensive language into an ad to draw interest.
The Google algorithm might not understand the nuances or hidden meanings of some words, but offensive language is easily identified and flagged with a penalty in a manual review.
Copyright And Trademark Restrictions
Google has been flooded with lawsuits in recent years because of advertisers using trademarks or copyrighted terms in their advertisements without permission. There are strict guidelines in place, and you’ll receive a warning at the ad creation level if your ad contains a copyrighted trademark. (more…)

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How to Advertise PPC

January 6th, 2009 by admin | No Comments | Filed in Google Adwords

Pay Per Click normally referred to as PPC refers to a kind of advertising whereby you place adverts and you pay for the advert only when people click on your advert. Clicking on your advert takes them to your website or the site that you’ve products and/or services that you’re promoting.

Among the biggest benefit of this kind of advertising is that you only pay when people click on your advert. Unlike some other advertising programs where you’ve to pay for the advert placement whether people get to your site or not. It can also be a low-cost kind of advertising in the sense that you decide what you’re going to PPC on your advert. You can even decide to suspend the placement of your advert. In this way, you can have control over your spending on the adverts placed. (more…)

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