Archive for March, 2009

PPC Tips to Run an Effective Campaign

March 28th, 2009 by admin | No Comments | Filed in PPC

In this article we’ll share with you some tips to run a successful PPC campaign:

  1. Bid on targeted keywords. The success of a PPC campaign is dependent on the keywords that you bid on. Bidding keywords that are less than targeted will give you poor results. If you run an air conditioning company that only do commercial air conditioner installation, you shouldn’t bid on keywords that home owners will search for.
  2. Sell a product/service that gives value to your prospects. We have seen advertisers who get a lot of clicks from PPC advertising but have mediocre sales. One of the reasons is because their products or services lack uniqueness. You need to pitch the unique selling propositions of your product or service on your website to improve sales conversion.
  3. If you wish to advertise on Content Network, change your bid. You can make your ads appear on websites that are partners of the search engines. Although you can get a lot of traffic from it, the content network tends to convert less when compared to showing your ads on the search network. Therefore, you should always bid lesser for content targeting as it converts less when compared to the search network. (more…)

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Simple Pay Per Click Strategy

March 15th, 2009 by admin | No Comments | Filed in PPC

In a Nutshell, Pay Per Click or PPC is a search engine marketing method which is used by search engines and advertising networks to generate clicks. I
Below are the simple strategies, which can make your PPC campaign more result oriented.
• Keywords research: Always do good keywords research and come up with as many keywords / key phrases as possible, related to your product / Service. Come up with more and more secondary keywords which are relevant to the service / product offered by you. A secondary keyword might not have good search volumes but can certainly improve your conversion rates.
• Create proper landing page: A landing page is the page on a website where the traffic generated through PPC program lands. Always make good. Appealing landing pages. A home page can’t be a landing page as it’s the identity of your website. Home page is used to present corporate identity, its more on “Who you’re” whereas a landing page should focus on “what service / product you offer” and “why customer should buy from you”. (more…)

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Some Tips For Managing PPC Programs

March 5th, 2009 by admin | No Comments | Filed in PPC

Pay per click programs are extremely effective technique to get instant traffic on your website.
Smart Tips for Managing PPC programs
• Identify the set of keywords which clearly defines the services / products you offer. This clearly means that you require to remove unneeded keywords which might be related to your category but can’t generate quality traffic to your website.
• Take bottom up approach for bid management. Begin with a certain minimum value and the scale up the campaigns on a daily basis till you arrive at an optimum level where your goals are met.
• Come up with a precise ad copy. Include text in the campaign which clearly states about the service / product you’re promoting in the ad campaign. If possible, try to include pricing in the ad copy if you’re selling any product. This will increase the CTR (Click Through Ratio) if your pricing is competitive. (more…)

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